Diageo Great Britain

Diageo secures 7m pledges to never drink and drive

15-Dec-2017 By Georgina Townshend

Diageo has secured more than 7m pledges never to drink and drive through its global programme Johnnie Walker's #JoinThePact, beating its 5m target a year ahead of its goal.

Diageo plays long game

26-Oct-2009 By Robyn Lewis

Diageo Great Britain and Britvic have launched long mixed drink menus for the on-trade for the Christmas season. Diageo will continue to roll out...

New Diageo products to be brand extensions

11-Dec-2008

Diageo Great Britain's managing director of has suggested that new launches from the company are likely to take the form of extensions to existing...

Guinness unveils new rugby activity

10-Jan-2008

Diageo Great Britain (GB) is capitalising on the growing popularity of rugby with the launch of a marketing campaign to drive sales of Guinness.It...

Top level reshuffle at Diageo

18-Jan-2005

Diageo Great Britain has announced a major shake-up of its senior management structure.Two managing director posts have been created, with one...

Partnerships mean profit

21-Nov-2003

The following article is brought to you by Diageo.Working closely with suppliers is vital to your businessWorking closely with your suppliers is...

Diageo training is on course

24-Oct-2003

The following article is brought to you by Diageo.Diageo links up with BII to offer NCL qualificationStaff training is at the heart of customer...

Merchandising for profit

14-Aug-2003

The following article is brought to you by Diageo.Make your bar layout work harder for youTo help customers make a swift, informed choice, and...